MTV Networks
"Working with Andreas is a superior experience. He is a design as well as a customer experience professional—with the ability to create, measure, and manage experiences that delight customers. In any upcoming design project, he would be the first person I would consider."
- Heba Macksoud, Vice President, Digital Marketing
Philips
"Andreas is an inspired professional with a deep passion for identifying solutions for traditional and unique business problems. His ability to draw from personal and professional experiences provides a tremendous breadth of perspectives that can be successfully used to connect with business leaders at every level."
- Jay Schwartz, Director of North American Operations
HP
"Andreas' experience and expertise with business design concepts and how they're used across various industries is beneficial in creating effective partnerships and adding business value."
- Rick Graves, Customer Experience Mgmt., Global Program Manager
IBM
"Andreas helped us position and define several brands undergoing massive change. He's got an uncanny ability to know when to keep digging for more information—and when to stop. With Andreas on your team, you get clear brand articulation and that comfortable feeling that comes from knowing that whatever comes your way, you'll be able to handle it."
- Mike Wittenstein, e-visionary
find the right ones, and create meaningful propositions, products, services and experiences.
Why?
As I venture into new and emerging markets, as well as inside corporate organizations, I observe social dynamics, tendencies and behaviors.
These observations reveal peculiar and unusual things—and I start to ask "why" people do what they do.
What I find are unexpected, but delightfully simple insights. These insights are collected and analyzed to uncover potentially game-changing propositions.
Let's talk by phone
New York
+1 (917) 720-7430
Atlanta
+1 (404) 643-6016
Let's get connected
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How?
People are skeptical. So in business, we want to make sure we're onto a really big opportunity and ask, "How big is it?"
Before investing in concepts, I work with allied market research to size the market. This begins to paint a picture of an insight-driven opportunity landscape.
I then work with you to prioritize these opportunities into succinct design briefings that inspire innovative new concepts.
Let's talk by e-mail
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What?
From my design briefings, I work with a variety of leading designers and creative thinkers from around the world to create a portfolio of reference concepts to be used for market testing.
These tangible concepts can be in the form of video simulations, brand image videos, interactive prototypes, retail renderings, form models, digital interfaces or simply 2D drawings and storyboards.
I then work with my network of field researchers to put these concepts to the test—with real people in real markets—leading to real results... and a winning proposition.
